Serve Club started life as a graded assignment at TETR College of Business and has since become a rapidly growing pickleball brand in India. Founders Andrea, Jeet Totla, Antariksh Gupta, Joan Escandell, Fiene Klemmer, and Sofia Rodriguez - representing the United States, India, Cuba, Germany, and Mexico - share one goal: nurture pickleball’s rise across Asia.
That passion brought Andrea, Joan, and Jeet to South Delhi’s Rackonnect Exclusive Padel Pickle Park, where they have spent months talking with players, listening to coaches, and shaping a brand tailored to Indian athletes.
Bridging the Equipment Divide
On India’s courts, the founders noticed a clear gap: inexpensive beginner paddles on one end and costly imports on the other. Serve Club now offers:
- Fiberglass Series (₹3,000) – paddles for newcomers and social players
- Carbon Pro Series (₹8,000) – carbon-fiber models aimed at competitive regulars
- Pickleballs (₹656 per 4-pack) – balls sold alongside the paddles
Every paddle’s handle length, shape, and minimalist color palette - black, white, pastel pink, and sky blue - reflect hundreds of conversations with Indian players about their preferences.
Community First, Commerce Second
Serve Club appears at youth clinics, senior socials, and national tournaments, providing demo paddles, free lessons, and movement drills. Their WhatsApp groups share coaching tips and match invites, while Instagram Reels have generated more than a quarter-million impressions in the past month.
Seed Funding Accelerates Growth
After bootstrapping its early phase, Serve Club secured seed backing from industry leaders Manish Poddar (Rare Rabbit), Pratham Mittal (Masters’ Union and TETR), and Malika Sadani (The Moms Co.). The funds will support:
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