Credits to: SportzPower (https://sportzpower.com/boldfit-onboards-sania-mirza-as-athlete-investor/)
Boldfit, one of India’s fastest-growing sports and fitness brands, has announced a high-profile partnership with tennis icon Sania Mirza (https://brandequity.economictimes.indiatimes.com/news/business-of-brands/sania-mirza-joins-boldfit-as-brand-athlete-and-investor/123864731?utm_source=latest_news&utm_medium=homepage). The six-time Grand Slam champion is now both an athlete and investor with the company, signaling a bold move by Boldfit into the worlds of tennis and pickleball.
Expanding Into Racket Sports
Founded in 2018, Boldfit has built a reputation for premium-quality sports apparel, footwear, and fitness equipment that merge style with performance. Now, the Bengaluru-based brand is turning its focus toward racket sports. With Mirza on board, Boldfit will begin manufacturing tennis rackets and, more notably, pickleball paddles designed specifically for Indian players.
Pickleball, a fast-rising sport globally, has gained traction in India in recent years. Unlike tennis, it demands specialized paddles and infrastructure, which Boldfit hopes to provide as part of its vision to make racket sports more accessible. The move also highlights India’s growing role in pickleball in Asia (https://www.pickle.asia/), as regional players and brands continue to strengthen the pickleball Asia (https://www.pickle.asia/) market.
Mirza’s Mission to Give Back
For Mirza, the partnership marks a new chapter in her storied career. “Tennis has given me everything in life, and now I want to give back by making the sport more accessible in India,” she said.
Mirza’s involvement will go beyond branding—she will lend her expertise in designing equipment tailored to the needs of Indian athletes, both amateur and professional.
Credits to: Boldfit (https://www.instagram.com/p/DFZn0VwJmuw/?utm_source=ig_web_copy_link)
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